The GSB Interview: Jason Twill, a Green Sports Alliance Founding Director, on the Organization’s Birth

Green Sports Blog

The Green-Sports movement is in a transitional phase from its initial 1.0 version — the greening of the games themselves — to its 2.0 incarnation — engaging fans on environmental and climate issues.

The Green Sports Alliance, now eight years old, is also in the midst of change, as it searches for a new executive director to lead the organization firmly into the Green-Sports 2.0 era. That the Alliance is the most established Green-Sports trade association in the world may be taken for granted by many. But for those who were present at its birth, the odds of the GSA reaching its eighth birthday was by no means a certainty back in 2011. An organization dedicated to the Greening of Sports? What did that even mean?

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